Digital Autonomy: Who Defines Values in the Platform Society?
Abstract
This paper critically examines the role of digital platforms in shaping public values, challenging the perception of platforms as neutral technological matchmakers. Drawing on key insights from platform studies, the analysis focuses on three core dimensions of platformization — datafication, commodification, and selection — highlighting their far-reaching implications for governance, user autonomy, and market power. By tracing the mechanisms through which Big Tech corporations exercise and expand their control, the paper sheds light on the broader power dynamics shaping the platform society. Special attention is given to the concept of digital sovereignty and the growing calls for state regulation as a means to ensure democratic oversight. The study argues that fostering a digital ecosystem grounded in transparency and accountability requires a sustained dialogue between civil society, the technology industry, independent experts, and governmental institutions.
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References
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